Gracefully sporting proportions and a progressive interpretation of luxury mark out the exterior design of the new BMW 7-Series. Its alluring bodywork reflects the supreme dynamics and exclusive comfort that shape the luxury sedan's unmistakable driving experience. The latest edition of the 7-Series features neatly judged exterior flourishes, which underline its status and advanced technology even more intently. The design updates reach every area of the body and strengthen, above all, the confident presence with which the new BMW 7-Series sedan advertises its position as the brand's flagship model. The far-reaching exterior redesign accentuates the cultured elegance of the BMW 7-Series and takes in the front apron, bonnet, headlights, front side panels, rear bumper trim and rear lights.
The BMW 7-Series will continue to be offered in two body variants. The longer version of the luxury sedan has a wheelbase extended by 14 centimetres over the standard car - to 3,210 millimetres - and gives rear-seat passengers the extra space to match. The standard 7-Series (5,120 mm) and its long-wheelbase twin (5,260 mm) are both 22 millimetres longer than their respective predecessors. The new model's width (1,902 mm) and height (1,467 mm / long-wheelbase version: 1,479 mm) remain unchanged.
Taller front end, significantly larger BMW kidney grille
The extensive design refresh at the front end plays a particularly prominent role in giving the new BMW 7-Series its more powerful visual presence. Catching the eye most vividly is the significantly expanded surfacing at the front of the car, which now rises around 50 millimetres taller at its foremost point. The result is a verticality that projects the prestige and status of the luxury sedan.
The dominant force of the front-end design is the BMW kidney grille, now framed by a single-piece surround whose surface area has grown by some 40 per cent. The grille has active air flap control with adjustable vanes which only open when the need for cooling air is increased. The bars of the kidney grille come in Aluminium satinated as standard and in High-gloss Chrome on cars with Design Pure Excellence specified. The fronts of the air vanes between the kidney grille bars are likewise in High-gloss Chrome - or black if the M Sport package is specified. The new BMW M760Li xDrive has a kidney grille surround and kidney grille bars in Cerium Grey.
Slim headlight units, BMW Laserlight available as an option
The new design of the super-slender headlight units provides an attractive visual contrast with the significantly enlarged BMW kidney grille, adding a new strand to the character of BMW's luxury-class models and lending the front section of the new BMW 7-Series an expressive and highly distinctive flavour. The modern take on the BMW's signature four-eyed face combines with the efficiency and lighting power of LED technology, whose sophisticated functionality is brought visually to the fore by the design of the light sources.
Standard equipment for the new BMW 7-Series includes Adaptive LED Headlights with variable light distribution, adaptive and cornering light functions, and the BMW Selective Beam non-dazzling high-beam assistant. BMW Laserlight can be ordered as an option. This system employs a BMW Laserlight spotlight with Selective Beam to optimise the high beam function, whose range increases to a maximum 560 metres as a result. Blue elements inside the hexagonal light sources make a distinctive visual statement.
New bonnet contours, covered air intakes
Also among the striking changes made to the front of the car is the re-designed bonnet. It extends right up to the higher-rise BMW kidney grille and displays even more sharply cut and powerfully sculpted contour lines. Another feature of the car's sophisticated yet unshrinking looks is the upsized BMW badge on the bonnet, whose diameter has grown from 82 to 95 millimetres.
The lower section of the front apron draws the eye with an all-new design making its debut in a BMW model. The outer air intakes are now overlaid with large air deflectors. These guide the onrushing air efficiently to the brake air ducts and the Air Curtains, which help to minimise turbulence around the wheel arches. These plates - painted in body colour - and the newly designed decorative chrome strips lend the bumper trim a sense of sophisticated elegance, imbuing the car's nose with additional visual impact. L-shaped trim strips in High-gloss Chrome border the Air Curtains on their outer edges and below. Another trim strip runs along the lower edge of the central air intake, before kicking upwards to form the top line of the side plates. This strip is Pearl-effect Chrome as standard, but switches to Cerium Grey for the BMW M760Li xDrive and High-gloss Chrome on cars specified with the Design Pure Excellence option and on the BMW M760Li xDrive V12 Excellence.
Wide-open air intakes form the headline act in the front apron of cars with the M Sport package. Their updated design for the new BMW 7-Series uses C-shaped surrounds with integrated Air Curtains to underscore the positioning of air ducts at the outer edges of the front apron. In addition, the dynamic appearance of the front end is accentuated by the particularly striking and aerodynamically optimised contouring of the front apron's lower border.
Newly designed side panels with upright Air Breathers
Handsomely resolved proportions, powerfully bulging surfaces and precisely drawn character lines shape the side view of the new BMW 7-Series. With long wheelbases and short overhangs, a flowing roofline and the Hofmeister kink (the upturned line at the trailing edge of the side window graphic), the luxury sedan isn't short of hallmark BMW design cues. Elsewhere, exterior mirrors attached to the window surround by a thin stalk strike a modern chord and further improve aerodynamics. And the front side panels have been treated to a thorough redesign, too. A precisely scored seam feeding into the bumper and headlights tunes neatly into the new lines of the front end.
The Air Breathers, in newly upright form, also exude precision, clarity and solidity. The air outlets integrated into the side panels now extend much further upwards and their trim strips form a 90-degree angle with the side trim elements, bringing the dominant verticality of the front and rear of the car to the flanks as well. The new design of the Air Breathers also optimises the flow of air through the wheel arches, which helps to reduce aerodynamically undesirable turbulence.
The Air Breathers on either side of the car provide the starting point for a horizontal trim strip that runs above the side skirts and now reaches into the rear apron both in standard form and when the M Sport package is specified. The Air Breathers and trim strips come in High-gloss Chrome as standard. The BMW M760Li xDrive has the two elements in Cerium Grey, while the M Sport package and optional extended BMW Individual high-gloss Shadow Line turns them to Dark Chrome. The M Sport package also includes extremely muscular side skirts, which add extra visual emphasis to the dynamic appearance of the car's silhouette.
New rear-end design with full-width light strip
The rear of the new BMW 7-Series also includes fresh injections of modernity, elegance and presence. Here, the design makeover has upped the dominance of horizontal lines, emphasising even more keenly the wide and powerful over-the-wheels stance of the sedan. Added to which, the lines in the outer sections of the rear apron adopt the design language used for the air intake trim in the front apron. The exhaust system's tailpipes are edged in what are now wider chrome surrounds, split down the middle on the BMW M760Li xDrive V12 Excellence, and are integrated flush into the lower section of the rear apron. The tailpipe edging comes in High-gloss Chrome as standard, in Cerium Grey on the BMW M760Li xDrive and in Black Chrome on cars with extended BMW Individual high-gloss Shadow Line. Painted in body colour as standard, the bumper trim comes in High-gloss Chrome in cars with Design Pure Excellence specification and also encompasses the tailpipe edging. The M Sport package includes a strikingly sculpted rear apron with a diffuser inlay painted in Dark Shadow metallic
The three-dimensional rear lights of the new BMW 7-Series are around 35 millimetres slimmer than on the outgoing car and cut a sophisticated and precise figure. Their light sources are all-LED and are positioned behind red and black surfaces arranged to emphasise the L-shaped contour of the rear lights. Other new features include a sharply defined and very slim light strip (it measures just six millimetres in width) sited below the chrome bar, which extends across the full width of the tailgate and connects the rear lights with each other. The chrome bar comes in Dark Chrome when extended BMW Individual high-gloss Shadow Line is specified and Cerium Grey on the BMW M760Li xDrive. The light strip also creates a discreetly illuminated accent when the daytime driving lights are switched on and teams up with the L-shaped taillights to generate a characteristic and highly distinctive night design at the rear of the new BMW 7-Series when darkness falls.
New paint finishes and light-alloy wheels
The selection of exterior paint finishes available for the new BMW 7-Series comprises two non-metallic and eleven metallic finishes. The variants Bernina Grey amber effect metallic, Royal Burgundy Red brilliant effect metallic and Donington Grey metallic (the latter available exclusively in conjunction with the M Sport package) are new to the portfolio. Customers can also choose from four BMW Individual options, including the new shades Dravite Grey metallic and Tanzanite Blue metallic, and eight BMW Individual special paint finishes. These capture the imagination with the ultra-intense brilliance of the colour and feeling of depth, all of which provides a visually arresting showcase for the elegantly sporty exterior of the new BMW 7-Series.
Now available for the BMW 7-Series on cars fitted with the M Sport package is the optional extended BMW Individual high-gloss Shadow Line, which employs Dark Chrome for the BMW kidney grille, door opener inlays, exhaust tailpipe embellishers and rear light trim elements. In addition, the kidney grille bars are painted in High-gloss Black.
Depending on the model variant, the new BMW 7-Series comes as standard with 17-inch or 18-inch light-alloy wheels. Additional light-alloy wheels in 17-inch to 21-inch formats are included on the options list and in the Original BMW Accessories range. New to the line-up are 20-inch light-alloy wheels in multi-spoke and star-spoke design, and 21-inch light-alloy wheels in W-spoke design. The 19-inch M light-alloy wheels in double-spoke design - part of the M Sport package - are now painted in Orbit Grey. The M Sport package can optionally be combined with 20-inch M light-alloy wheels in star-spoke design, which are available in bi-colour Orbit Grey with polished finish and in Jet Black.
Interior and equipment
The more powerful presence and clear design idiom embodied by the exterior of the new BMW 7-Series are mirrored by a comprehensively enhanced interior design and a wealth of optimised equipment features. Generous levels of space, choice materials, harmoniously coordinated design details and exclusive workmanship combine to create a luxurious ambience that has been refined in every respect. Complementing the supreme performance and refinement of the powertrain and chassis technology, these attributes ensure that the new BMW 7-Series offers both driver and passengers an inspiring on-board experience moulded by a luxurious sense of wellbeing.
The progress associated with the new generation of this luxury sedan is reflected by advances such as the screen grouping formed by the instrument cluster and the Control Display, the extended functionality of its controls and further improvement of the infotainment systems. Trim strips, leather-covered surfaces and light sources make a greater contribution than ever to the exclusive flair of the new BMW 7-Series cabin. Optimised acoustic comfort also makes for an even more relaxing travel experience.
Expressive and harmonious: Exclusive Nappa leather and BMW Individual Merino full leather trim with extended quilting, new interior trim strips
The new BMW 7-Series comes as standard with Dakota leather upholstery, available in five different colours. A choice of six colour variants is offered for the optional Exclusive Nappa leather upholstery with extended appointments (standard for the BMW M760Li xDrive), while Exclusive Nappa leather with extended quilting is now available as a further option. The extensive, three-dimensional surface structure which is found on the front and rear seat cushions and backrests, the armrests integrated in the door trim and the centre console gives the interior an expressive and harmonious feel. In models equipped with the Executive Lounge or Executive Lounge rear console options, the high-quality quilting is also to be found on the rear centre armrest. The Exclusive Nappa leather trim with extended quilting is available in the colours Mocha and Cognac.
The BMW Individual fine-grain Merino full leather trim - which is available in six colours and features not only extended quilting but also contrast stitching and piping - uses materials of the very finest quality. The door shoulders, the upper part of the instrument panel and the lower part of the door linings are finished in fulled leather with this option.
The interior trim strips for the new BMW 7-Series inject the styling with yet more individual flair. New to the range are the particularly exclusive fine wood versions American Oak Dark with metal inlay and Poplar Grain Metallic Grey high-gloss. Both the trim strips and the instrument panel's chrome surrounds that border them are made individually for each car to ensure that their dimensions match down to the millimetre. The new design features also extend to the boot of the new BMW 7-Series, where a stainless steel insert in the loading sill makes a stylish quality statement. This feature is standard equipment on all model variants with the exception of the plug-in hybrids.
Design Pure Excellence for the interior, M Sport package with special seat upholstery
The luxurious ambience of the new BMW 7-Series can be enhanced with an exclusive touch in the form of the Design Pure Excellence package for the interior. An Alcantara headliner, door sill plates in Fine Brushed Aluminium, precise decorative stitching in the lower section of the instrument panel, and fine wood inlays for the seatbelt outlet covers, armrest and roof grab handles in the rear bring an inviting and sophisticated aura to the interior. The Design Pure Excellence interior package for the new BMW 7-Series with long wheelbase also includes deep-pile floor mats for the rear compartment.
An ideal setting for an intensive driving experience is created by the interior design features specific to the M Sport package. These include the BMW Individual headliner in Anthracite, the M leather steering wheel, M pedals and the M driver's footrest, as well as the comfort seats, the illuminated M door sill plates and the Fineline Black fine wood interior trim strips with high-gloss metal effect. In the new BMW 7-Series, customers have the option of combining the M Sport package with a special version of the Exclusive Nappa leather upholstery with extended appointments. This option comprises black leather with a distinctive stitching pattern and M piping.
The BMW M760Li xDrive also signals its outstanding performance potential with a bespoke interior design. In addition to the M leather steering wheel, the BMW Individual headliner in Anthracite, the M pedals, the M driver's footrest and the comfort seats upholstered in Exclusive Nappa leather with extended appointments, this 12-cylinder model is equipped as standard with Fineline Black fine wood interior trim strips with high-gloss metal effect, a digitally generated model badge in the instrument cluster, an insert in the centre console in Piano Finish Black and illuminated door sill plates bearing the inscription "V12". The new BMW M760Li xDrive V12 Excellence underlines its exclusive status with features such as Fineline high-gloss fine wood interior trim strips and a leather steering wheel with wood applications.
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