California - Apple's ambition to enter the automotive industry has become common knowledge. Apple is reportedly preparing an electric car project known as Project Titan in 2015.
Apple even secretly has recruited several experts to set up an autonomous or semi-autonomous electric car, but now it seems everything is changing, according to trusted sources from inside, said that Apple has changed its strategy for the development of the car.
Compared to develop autonomous electric car that has been planned a long time, Apple is now more focused on providing autonomous car software for car manufacturers.
Hundreds of thousands of workers involved in the project there are rehired laid-off, or out of the project. The internal friction and conflict management about the 'Project Titan' make the Apple working environment is not conducive.
Earlier this year, the head of projects Steve Zadesky join the Titan. He previously worked at Ford Motor handed over his duties to Dan Riccio and Bob Mansfield.
After Zadesky comes, Mansfield announced new directors for Titan project and also explain Apple will not make it's own brand new car for head to head with Tesla, but more focused on the development of autonomous technology including sensors, cameras, and major software with the purpose of obtaining a license sale to several car manufacturers.
The strategy makes sense because Apple will get huge profits as well as the patents for every component that they sent to the automakers.
Apple executives gave a deadline until the end of 2017 related to Titan to improve the system of autonomous cars as well as determine whether Titan project continued or not.
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