Jaguar Land Rover's Special Vehicle Operations (SVO) managing director John Edwards has announced plans to release new ultra-luxurious version of the Range Rover. The ultimate Range Rover will head to head with Bentley Bentayga and RollsRoyce Cullinan
“I’ve never been worried about the Bentley threat – I have always thought it brings an opportunity to grow the segment,” explained Edwards.
“It recognises we have created a segment and it is flattery that Bentley and Rolls-Royce soon want to join in. If you look at what we have done to Range Rover over the last five years, we have stretched the breadth of the product, the commercial footprint.
“Five years ago we knew we could stretch it, but I am not sure we knew how far and we have surpassed our expectations. So I think it could stretch a bit further.”
Currently the expensive price for a Range Rover is $ 249,871 for a long-wheelbase SV12 Autobiography model (pictures)
“Our ceiling price is certainly higher than $ 242,888,” he said. “It will definitely go further. Range Rover is the original luxury SUV and we believe our Ranger lovers will accepts that.
Asked specifically if it could reach $ 303K Edwards continued; “Yes, I think it could.” But with this kind of figure potentially venturing into Rolls-Royce Cullinan territory, he added: “The important thing about Range Rover is that it is anchored in a two-digit number [sub-$ 151,805], and it needs to remain that way.
“The strength of the Range Rover is that you can still get a $ 113,853 entry car and I don’t think we want to leave that behind.”
The ultra-luxurious Range Rover will offer more personalisation and give the buyers new experiences than ever before, with bespoke unique paint schemes and tailored interiors and even more personalization options, is likely to be available in 2016 .
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