Cadillac announced a unique project in which its all-new luxury crossover, the Cadillac XT5, will debut at venues around the world in partnership with acclaimed fashion designers Public School. At a private kickoff event, Public School announced it would debut its Pre-Fall collection on the runway in Dubai, in collaboration with the launch of the first-ever 2017 Cadillac XT5. It is also creating an XT5-inspired capsule collection for the special invited guests at the Dubai show in November.
The next generation Cadillac XT5 is built on new technologies and offers new safety systems, said Felix Weller, regional director, sales and marketing, Cadillac.
Speaking to Arabian Knight, our sister publication, on the sidelines of the Middle East launch of CTS-V and ATS-V cars in Yas Marina Circuit, Abu Dhabi, he said the XT5 will be unveiled at an exclusive event in the Dubai Design District.
“We are thrilled to host the global launch of what promises to be the cornerstone model of Cadillac’s future portfolio,” says Weller. “Dubai is the perfect location to signal Cadillac’s global intent with a new product launch outside of the US.”
The upcoming Cadillac XT5 will be the cornerstone of a new series of Cadillac crossovers, all bearing the "XT" designation, with number indicating relative size and position. It succeeds the current SRX, Cadillac's best-selling product line worldwide.
The show in Dubai will mark Public School's first international runway show, showcasing the pre-fall collection that will be available in 2016. Public School grows its global footprint through the partnership with Cadillac: the curated collection will be revealed as part of the runway show in Dubai on the eve of the 2015 Dubai Motor Show.
The Dubai International Motor Show runs from November 10 to 14 at the Dubai World Trade Centre and the XT5 will be showcased at the event following the premiere.
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